Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the [...]
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed [...]
In the worldwide best seller The Innovator’s Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders: By doing what good companies were supposed to do–focus on pleasing their most profitable customers–leaders were paving the way for their own demise. How? By ignoring disruptive technologies–new, cheaper innovations that initially target [...]
Written by the business world’s new gurus, Blue Ocean continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating [...]
The struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else, probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while [...]
Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan’s wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for [...]
In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership — or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on “disruptive technology” — the Honda Super Cub, Intel’s 8088 [...]
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or [...]
In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note. Once a product “crosses the chasm” it is faced with the “tornado,” a make or break [...]
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Don’t be a Victim of Brand Identity Theft on the Web
Everywhere consumers look, they come into contact with brands. Even small children recognize notable brands such as the star at Macy’s, the target symbol for Target, McDonald’s golden arches, and the Nike swoosh. I am personally amazed every time I hearmy five-year old refer to a business by its trademark. When she tells me that [...]
On Thursday, April 5th, 2012, President Obama signed into law the Jumpstart Our Business Startups Act (JOBS Act). The JOBS Act is intended to stimulate economic growth by providing increased access to both public and private capital. Many believe that the act will have a significant impact on a company’s ability to effect an initial public [...]
Are Your Employment Agreements Up To Date?
In the last few years, there have been changes in the law that may have impacted the employment agreements you use. If you are still reusing old agreements or have not kept up to date with the changes in the law, you may be exposing yourself to liability, and not getting the protection to which [...]
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